With digital competition at an all-time high, making your business visible to the right audience at the right time is more critical than ever. You're here because you have a great website, app or service, maybe you are an aspiring marketer who wants to perfect a great skill, or a web developer who wants to increase your customers' reach. How do you wade through this noise and reach customers actively searching for what you sell?
Google Ads is the platform used by Google to provide advertising space (formerly Google AdWords). It enables your type of business to place targeted ads on Google search results pages and around its extensive network of websites, apps, and videos. Just envision this: Your target audience is typing what you sell into Google, and your business is front and center - that is Google Ads. Reason: People in your target audience are searching for your product or service.
But there is way more to it than sending a couple of Google Ads and crossing your fingers. It takes careful planning, continuous tweaking, and a thorough grasp of the platform's nuances. This is where the power of a professional Google Ads management service comes into play.
At SEOtive, we empower small to medium business owners, future marketers, and website developers to take full advantage of Google Ads PPC advertising. We make paid advertising easy so you can spend more time doing what you do best: running your business, picking up new skills, or delivering awesome websites.
Read on, here we will define Google Ads, explore why using a pro team to manage your campaigns is a game-changer, and let you know what our Google Ads management company can do to set your business on the path to online growth.
Send Me A Free ProposalLet's start with the basics. PPC stands for Pay-Per-Click. This is an advertising model where you pay only when someone clicks on your ads. Unlike regular ads, where you can pay but may get impressions without engagement, you'd better pay in PPC, as you only pay for measurable interest.
Undoubtedly, Google Ads is the number one platform for PPC advertising. Those are Google Ads, represented on the top or bottom of Google search results pages (usually tagged with "Ad"). But Google Ads is so much more than just searching. It encompasses:
These are the traditional text ads displayed on Google search results, Google Shopping, Google Maps, and Google search partners. This is when your business appears when someone is looking for your products or services. This is the heart of Google Paid Search Advertising.
Best suited for e-commerce companies, Shopping campaigns show your merchandise directly in Google Shopping results with pictures, costs, and store names.
These ads come in the form of images, videos, or rich media and make an appearance across millions of websites, apps, and YouTube videos. Great for brand awareness and remarketing (ads shown to people who have already been to your website).
Advertise on YouTube and Google's video partners. Great for storytelling and accessible to a large, engaged audience.
Shows your mobile app on Google Search, Play, YouTube, and the Display Network.
The most significant advantage of Google Ads PPC advertising is its ability to provide the most targeted traffic, more than any other form of advertising. You can define the users you want to target using the following:
As a result, your ad budget is only spent on the most likely candidates to convert into customers. It's straightforward, quantifiable, and one of the most potent weapons in your arsenal when done right.
Google Ads PPC campaign is hugely influential, but it comes with a degree of complexity that sometimes proves difficult for advertisers to navigate. Most businesses attempt to manage their Google Ads campaigns in-house and within short order, they become bogged down, wasting advertising dollars, and missing out on traffic opportunities. Here's why:
When it comes to identifying the right keywords, the ones that prospects are genuinely searching for, the ones that do not receive exorbitantly high bids and are too competitive, it is very much science and art. Poor choices in keyword which lead to irrelevant clicks, and budget drain.
The trickiest part will be coming up with a great, short call to action, something to get your prospects to click, but also reflect what you truly are offering. A million ads make it bubble up.
There are a lot of bid strategies (manual, automated, target CPA, maximize conversions, etc.) This requires expertise as so many types are available for your objectives, and you must justify them and optimize bids constantly.
Even your best-performing ad will fail if it directs to a low-quality or non-relevant landing page. It must be a conversion-optimized landing page that answers the user's query quickly.
If your services are not free, you want to negative those terms immediately so you only pay when someone is genuinely interested.
Google Ads campaigns are not set and forgotten. Competition, seasonality, market trends, and Google algorithm changes are all important considerations that make performance subject to change. To sustain your success, continuous monitoring, testing, and optimization are non-negotiables.
Controlling your budget across campaigns, ad groups, and keywords to get the best bang for your bucks is constantly planned and adjusted.
There is so much data to be had from Google Ads, but being analytical and making decisions based on the data can be challenging.
Google habitually updates its platform, launches new features, and modifies its policies. To navigate these shifts is a full-time job.
By not having expert management of your Google Adwords, you run the risks of:
And this is precisely why working with a proper Google Adwords management company like SEOtive is worth the investment.
We set up your ads, but at SEOtive, we do much more. You treat us like part of your marketing team as we manage all aspects of your Google Ads PPC campaign from strategy to implementation and everything in between. We aim to help you achieve your business goals best while ensuring that your ROI is optimized, high-value leads are driven, and your online presence is enhanced, so that you can do it all!
Below, you'll find a complete overview of our Google PPC campaign management services:
Every successful campaign starts with clearly understanding your business, target audience, and specific goals. We'll conduct an in-depth consultation to discuss:
This foundational step ensures our strategy is perfectly aligned with your business vision.
This is the bedrock of a high-performing Google paid search advertising campaign. We go beyond basic keyword ideas, performing extensive research to identify:
Our process ensures your ads appear for searches that genuinely matter to your business.
Your ad copy is your sales pitch in a few lines. We craft engaging, persuasive, and benefit-driven ad copy that resonates with your target audience and encourages clicks. This includes:
We continuously test different ad variations to identify what performs best, ensuring your ads stand out.
A well-organized campaign structure is vital for efficiency and performance. We meticulously set up your Google Ads account, creating:
This structured approach ensures your budget is spent efficiently and your campaigns are easy to manage and optimize.
Even the best PPC online advertising campaign will falter if your landing pages aren't optimized. We don't just drive traffic; we aim to drive conversions. We'll provide expert recommendations to improve your landing pages, focusing on:
While we don't directly build your landing pages, our insights will help you create high-converting experiences for your visitors.
This is where the actual value of Google Adwords management shines. Our work doesn't stop once your campaigns are live. We constantly monitor performance, analyze data, and implement ongoing optimizations to ensure your campaigns deliver the best results. This includes:
This proactive approach ensures your campaigns remain lean, efficient, and highly effective.
You'll always be in the loop. We deliver regular, easy-to-read reports covering your campaign, the critical metrics, and our progress towards your goals. We will review the data in plain language each quarter, including what we succeeded in and what we will do in the future. We are committed to communicating openly and transparently.
Managing your Google Ads right as a business depends on choosing the right partner. Here's why SEOtive stands out:
Our staff members are seasoned veterans in Google Ads who keep themselves updated on the latest trends and algorithm shifts. We live and breathe PPC.
Our focus is not on clicks but on conversions and ROI. We strive for a tangible business outcome in our strategies.
We realize that each organization is different. Horse punching has a problem with generic solutions. We tailor our strategies to your business goals & budget.
Focus on SME Businesses. Evaluate Improvements. Keep it Simple, No Bullsh*t, No Hidden Fees. You will always be in the loop with what we are doing and why.
Save your time and resources. We take care of Google Ads challenges, and you concentrate on your mainstream business.
Suppose you want Google Ads to work for you. In that case, you need an authentic Google Adwords PPC advertising agency like SEOtive, if you wish to get more leads, sell more on your e-commerce, get more exposure for your brand & products, or want to understand how to make Google Ads work for you and your business.
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“We are very satisfied with both the website redesign service and the SEO. The team is very professional and pleasant. We recommend it!”
“I Met in June and was hired for my website in SEO. I am currently very happy with their service, always attentive and pleasant.”
“They are calm and patient without scams like some SEO companies..you can go there with your eyes closed!”
“Serious, efficient and responsive! Thank you :-)”
“A serious agency that didn't take us for fools and in digital that's rare, I recommend it.”
“We have been satisfied with SEOTive's services for 3 years. They are true professionals and helped with a perfect local SEO audit.”
“We are very satisfied with both the website redesign service and the SEO. The team is very professional and pleasant. We recommend it!”
“I Met in June and was hired for my website in SEO. I am currently very happy with their service, always attentive and pleasant.”
“They are calm and patient without scams like some SEO companies..you can go there with your eyes closed!”
“Serious, efficient and responsive! Thank you :-)”
“A serious agency that didn't take us for fools and in digital that's rare, I recommend it.”
“We have been satisfied with SEOTive's services for 3 years. They are true professionals and helped with a perfect local SEO audit.”
“We are very satisfied with both the website redesign service and the SEO. The team is very professional and pleasant. We recommend it!”
“I Met in June and was hired for my website in SEO. I am currently very happy with their service, always attentive and pleasant.”
“They are calm and patient without scams like some SEO companies..you can go there with your eyes closed!”
“Serious, efficient and responsive! Thank you :-)”
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