As a decision maker, marketing manager, or member of an e-commerce team, whether in small and medium-sized businesses or service providers, it is only natural that you want your brand to appear in new search scenarios such as ChatGPT, Google SGE, or Perplexity. With GEO (Generative Engine Optimisation), we strategically position your content where generative AI search engines find the answers. As a digital advertising agency, we guide you through this new AI search environment.
Send Me A Free GEO ProposalThe digital search sector is evolving rapidly. With the advent of generative artificial intelligence and AI-based search engines such as Google SGE, Gemini, and ChatGPT, search engine optimization (SEO) strategies must also adapt. Generative search engine optimization (GEO) is a new approach that aims to align content with the preferences of AI-based search engines.
Unlike traditional SEO, which focuses on keywords, backlinks, and technical factors, generative SEO aims to optimize content so that it can be processed by generative artificial intelligence.
Artificial intelligence-based search engines use sophisticated models to gather responses from various sources, rather than simply displaying a list of websites. This means that anyone who wants to remain visible in the new AI search must understand how these systems evaluate and display information.
GEO offers you the opportunity to take a leading role in the field of artificial intelligence. According to the latest industry analyses and observations, 98% of websites are not yet optimized for generative artificial intelligence systems.
The future of search is being shaped by artificial intelligence and is no longer based solely on keywords. GEO ensures visibility among instant responses from artificial intelligence, rather than just displaying your website or online store among traditional search results. Companies that take a pioneering role and invest in GEO in advance will gain lasting advantages in terms of reach, brand trust, and traffic quality.
GEO ensures that your content is visible not only in traditional search engines but also in AI-powered searches.
GEO helps AI recognize you as a reliable source in its generated results.
AI-generated responses are based on the best and most relevant sources. GEO ensures that you are among them.
Companies that use GEO from the outset secure a leading position in the new search environment.
GEO uses special techniques to improve the recognition and evaluation of artificial intelligence-based systems.
How does GEO achieve this? By incorporating references and statistical data, providing clearly structured and documented information, and optimizing content to respond directly to user queries. Studies conducted by renowned institutions showed that the techniques used by GEO can significantly increase the visibility of content in artificial intelligence results.
Online search is currently undergoing significant changes.
Users are increasingly starting their search for information not on Google, but directly in artificial intelligence systems such as ChatGPT, Perplexity, or Google SGE. Instead of a list of links, they expect a comprehensible and coherent answer, which the chatbot generates with the help of artificial intelligence.
For companies and content providers, this means that visibility is increasingly generated not only on traditional search results pages, but also in responses generated by artificial intelligence.
This change is revolutionizing traditional search engine marketing, making SEO significantly more complex. If you want your content to remain visible in the future, you need to understand how generative optimization (GEO) works and how it can be combined with proven SEO strategies.
The fundamental difference between GEO and SEO lies in their scope. While SEO focuses on traditional search engines such as Google and Bing and places great emphasis on keywords and links, GEO focuses on generating instant responses using artificial intelligence models. GEO takes into account the specific requirements of these models, such as the ability to gather content from different sources and present it in a coherent response.
To be successful in the age of AI-powered search engines, companies and content creators need to consider the following GEO strategies:
To become popular with AI search engines, we need to modify the content of our websites slightly. Here are some key strategies:
AI search engines favor content that provides direct answers to frequently asked questions. Use sections that address frequently asked questions, structured lists, and short definitions.
Example:
Question: What is a genetically optimized search engine?
Answer: A genetically optimized search engine (GEO) is an SEO technique that uses artificial intelligence to optimize content for search engines. The goal is to achieve a reliable information source status with the help of genetic artificial intelligence.
Artificial intelligence-based search engines favor reliable, fact-based content. Use statistics, scientific sources, and expert opinions to increase the credibility of your content.
Local businesses need to appear in AI search results. Optimize your content for geographic searches by using accurate location data, Google My Business, and local links.
With schema markup, you can help search engines better understand the context of your content. Use structured data to make relevant information easily accessible to AI search engines.
Many experts wonder whether traditional SEO will remain relevant in the future. The short answer is no, SEO is still essential, but it needs to adapt.
SEO still guarantees positioning in traditional search results, while GEO ensures that content will appear in responses generated by artificial intelligence. The combination of these two strategies is the key to success.
For example, a company offering local services can still rank high on Google Maps thanks to traditional SEO. At the same time, thanks to geographic optimization, it can ensure that AI-based assistants will prioritize its content in relevant searches.
Five artificial intelligence platforms dominate the geographic search market, requiring specific optimization approaches. We recommend an approach based on priorities, taking into account the market's importance and the target group.
ChatGPT prefers structured, authoritative content with explicit references and detailed explanations.
Google AI Overviews use existing search index data and favor content that already ranks well.
Perplexity places particular emphasis on timeliness, factual accuracy, and transparent source information.
Google Gemini integrates multimodal content and favors comprehensive, context-rich answers.
Perplexity places particular emphasis on timeliness, factual accuracy, and transparent source information.
“A serious agency that didn't take us for fools and in digital that's rare, I recommend it.”
“We have been satisfied with SEOTive's services for 3 years. They are true professionals and helped with a perfect local SEO audit.”
“We are very satisfied with both the website redesign service and the SEO. The team is very professional and pleasant. We recommend it!”
“I Met in June and was hired for my website in SEO. I am currently very happy with their service, always attentive and pleasant.”
“They are calm and patient without scams like some SEO companies..you can go there with your eyes closed!”
“Serious, efficient and responsive! Thank you :-)”
“A serious agency that didn't take us for fools and in digital that's rare, I recommend it.”
“We have been satisfied with SEOTive's services for 3 years. They are true professionals and helped with a perfect local SEO audit.”
“We are very satisfied with both the website redesign service and the SEO. The team is very professional and pleasant. We recommend it!”
“I Met in June and was hired for my website in SEO. I am currently very happy with their service, always attentive and pleasant.”
“They are calm and patient without scams like some SEO companies..you can go there with your eyes closed!”
“Serious, efficient and responsive! Thank you :-)”
“A serious agency that didn't take us for fools and in digital that's rare, I recommend it.”
“We have been satisfied with SEOTive's services for 3 years. They are true professionals and helped with a perfect local SEO audit.”
“We are very satisfied with both the website redesign service and the SEO. The team is very professional and pleasant. We recommend it!”
“I Met in June and was hired for my website in SEO. I am currently very happy with their service, always attentive and pleasant.”
“They are calm and patient without scams like some SEO companies..you can go there with your eyes closed!”
“Serious, efficient and responsive! Thank you :-)”
Since 2009, we have worked with more than 200 clients in 90 countries. Thanks to this experience, our GEO experts are able to respond to your needs.
We are a team of enthusiastic people who constantly keep up to date with the industry. This way of thinking guarantees that you will work with GEO consultants focused on your success.
We help you implement an ROI strategy. Our goal is to influence your business by providing you with mechanisms for growth.
We recommend a three-step approach for successful GEO implementation:
The first step requires a systematic analysis of existing content based on four GEO criteria:
Successful GEO content creation follows five evidence-based principles:
Continuous GEO monitoring requires four monitoring measures:
At SEOtive, we are not only experts in SEO and digital marketing, but we also work with you to develop a customized GEO strategy that is perfectly tailored to your target audience and specific industry. Our strengths and our in-depth technical knowledge combined with extensive editorial expertise. We offer customized geo-strategies for companies and online stores, valuing an individual approach and straightforward advice.
The most commonly used metrics for measuring GEO effectiveness are search engine visibility, click-through rate, conversion rate, and average time spent on site. These metrics help evaluate the effectiveness of a GEO strategy and make changes to improve visibility and content effectiveness.
GEO results are usually visible within 3-6 months. The speed depends on the quality of the content, existing credibility signals, and the strength of the niche market.
ChatGPT, Google AI Overviews, Perplexity, and Google Gemini are the four most important platforms. They cover over 80% of total search queries and should be optimized first.
The cost depends on the volume of content, technical requirements, and industry. We will be happy to prepare a suitable offer for you.
B2B companies, the consulting sector, and service providers requiring in-depth knowledge benefit disproportionately, as artificial intelligence systems prioritize search queries focused on information-oriented requests.
For local businesses, geolocation can be a decisive advantage in increasing visibility in AI search results. With accurate and structured descriptions of local services and products, as well as the use of local long-tail keywords, AI models can better recognize their relevance to location-based search queries.
Yes, GEO and SEO complement each other perfectly, as they are compatible with various search engines and therefore increase overall visibility on the web.
Yes, fast loading and a clear, logical page structure are crucial for geographic visibility. Although these are primarily technical issues, they have a significant impact on the user experience, making it easier for scanners and artificial intelligence models to register and process content effectively.
Our experts will analyze your site and send a tailored growth plan within 24 hours.
