How Your Online Store Can Attract New Customers?

Attracting shoppers to a store in an increasingly competitive retail market requires more than great products or services. It's a holistic approach that includes visual appeal, customer experience, innovative use of technology, and a strong online presence. By recognizing and applying these techniques, retailers can significantly increase store traffic and sales.

With the rise of online shopping, it can be challenging for physical stores to attract shoppers. However, certain benefits, such as sensory experiences and personalized experiences, are only available to physical stores and can be used to set them apart from their competitors. Research found that 62% of shoppers want to see and touch a product before buying, highlighting the need to create an engaging and welcoming in-store environment.

How To Attract Customers to Your Online Store?

Every business wants to attract more customers. However, considering attracting customers is a long-term game, having a scalable and repeatable mechanism for finding and converting customers is much more critical. This way, you can convert more customers the more you see them.

If you make sure that the person you want to convert into a customer is not mistaken, this approach can be efficient.

Marketing budgets are limited. It makes much more sense to target advertising to those who will be associated with the brand for the rest of their lives than to target those not in the target audience.

Building a base of loyal customers starts with research limited to those most likely to like your brand and products. The following three ideas will help you identify these loyal customers and ensure the long-term viability of your business.

1. Make A List of Your Most Active Customers

A company can only spend so much time understanding and communicating with its customers. To make customer surveys as effective as possible, it's better to talk to enthusiastic people about your products rather than interviewing all customers.

Sure, we don't mind talking to dissatisfied customers. However, when it comes to improving your customer engagement plan, loyal customers will provide you with valuable data.

After all, they reflect your target audience. These VIPs open your emails, visit new product pages, and make repeat purchases, which will help you identify your ideal customer.

If you know what motivates your VIPs, you can better determine what messages they like and what channels they use to learn about your brand.

2. Engage Your Customers Through Key Channels

It's not enough to know your customers; you need to meet them where they are. You can do this more effectively by identifying key channels to include in your marketing.

Here are the key e-commerce channels you should explore as part of your customer acquisition efforts.

1. Email marketing includes newsletters and incentive campaigns.
2. Create a blog and optimize your website for search.
3. Post to Facebook, Twitter, Instagram, Pinterest,
4. Paid advertising is done through Google and Facebook ads.
5. Material sponsors have access to the Influencer's audience.
6. Third-party sellers sell through wholesalers, Amazon FBA, etc.

Each channel has pros and cons, but the most crucial question is: which channels attract the right audience for my brand?

The first three channels - email, website, and social media - offer the most flexibility because you don't have to partner with third parties that can limit your exposure to consumers, such as paid advertising platforms, influencers, and even third-party marketers.

You control the entire customer experience because you own the first three channels, leading to increased loyalty. In addition, customer engagement costs are lower because you don't pay third parties for customer acquisition.

Paid advertising is essential for attracting customers, so don't give up on it because it costs more. Instead, use paid advertising to maximize your budget to gain email subscribers and social media followers.

This way, you'll be able to keep in touch with potential customers for free. In addition, a third party will not interfere with you, giving you complete control over your customer outreach.

3. Create Personalized Connections to Turn Partners into Customers

Potential customers will likely wait weeks or months before purchasing, even if they've started following you on social media or signed up for your newsletter.

Remember, these people only look for a good reason to become customers; they never buy.

And this evaluation phase is an excellent opportunity to encourage them to buy. Creating a value-added relationship before a potential customer even makes a purchase will help ignite their curiosity. Since every customer has different needs, building a solid foundation of engagement with your target audience can be an overwhelming task you can't control. That's why it pays to use automated marketing tools to speed up some tasks and ensure you send the right messages at the right time.

For example, when you receive an email from a potential customer about your online store, you can send them personalized messages about their interests.

A good example is the Refiner app. This company sends emails to remind customers who haven't purchased abandoned baskets. It includes images of the items the customer sought to make the message more relevant.

Applying the highly personalized approach in this abandoned cart email to other email series, such as welcome emails, opt-out requests, etc., helps Refiner provide value to the customer and increase the likelihood of purchase.

In A Nutshell

Customer engagement is a long-term process that doesn't happen overnight. While building brand awareness and developing personalized marketing initiatives takes time, the benefits of attracting new customers are worth the effort.

Want to ensure your efforts to attract new customers translate into actual purchases? Send personalized and relevant campaigns that encourage